It is always exciting to see a client increase sales as a result of your efforts. In fact, that is one of the highlights of my job and a reason I keep doing what I do.
About 3 months ago we began work with a client who sells sports education videos online. They had never used pay-per-click marketing before but did rank organically for some important terms in their industry. We created a PPC campaign which directed traffic to their home page, granted this isn’t always the best strategy but in this situation, it was the best landing page to use. After one month of PPC marketing, their sales hadn’t picked up as dramatically as hoped. It was time to develop a custom landing page.
A simple, yet effective landing page was created which included testimonials, a short sample video, a brief product description and an engaging headline that matched the PPC advertisements. The page was launched along with an experiment using the Google Web Optimizer to test the effectiveness of the copy on the landing page.
It has almost been a month and the early sales results are staggering! Sales this month have increased 5 times, cost per acquisition has been cut in half. All of this has been accomplished with a very low ad spend budget.
It just goes to show the power of a good landing page and a complete integration of some of the great tools that exist to help online marketers. This is also a testiment to why PPC works best with proper landing pages.
