Facebooks New Ad Program & A New Ad Network Rumour From The Big Newspapers

Clive Lobo

Facebook is launching some new advertising programs, and a group of major US Newspapers are rumoured to be collaborating on a closed Ad Network.

From WebProNews comes this story about Facebook’s new advertising programs. Here is a brief overview:

  • Project Beacon

    A user opt-in system to receive  targeted ads from an advertiser to their  “mini feed”.  The mini-feed is separate from their  news-feed.

    Engaging with marketers page is spread virally through the system via the mini feeds when they say they are a fan of your brand. This is a very strong referral for a brand because it comes from peers!

  • Social Ads

    “Social Actions + Content = Social Ads.” . . . these ads will appear both in people’s feeds and as a personalized banner ad.

From WebProNews comes another story of 5 major US Newspapers collaborating on a closed Ad Network allowing them to keep the majority of the advertising dollars. For the full story go to Web Pro News.

Clive Lobo

Spark’s resident boss man, Clive possesses the very nature of an entrepreneurial spirit.

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