When it comes to content management systems we always recommend that a client not develop their own.
The Internet has been around for a long time and as a result many types of applications have been developed and fine tuned. E-Commerce and Content Management fall into this category of applications. While you can still develop these applications from the ground up there are many reasons why you should not. Here are but a few:
- New software is always buggy – existing solutions have had most of their bugs worked out
- Feature Rich – existing solutions have all of the features, bells and whistles you can ever imagine needing
- 3rd Party Extensions – most existing solutions have a plethora of 3rd party solutions which will extend the functionality with limited cost
- Search Engine Optimization – existing solutions have been hammered by Internet Marketers to the point that they all support the necessary SEO features to ensure your site ranks well in the search engines
By not using an off the shelf solution such as Joomla, Drupal, WordPress, TypePad, Express Engine, or MS Sharepoint (for those who have the extra money or need) you really run the risk of investing alot of money on a solution that will not support you in the long run and certainly won’t make it easy to capitalize on the inexpensive leads available through solid Internet marketing services.
If your company is embarking on a redesign of your site and content management is a core component I highly recommend you pause for a moment and seriously consider the options available to you. It could mean the difference between a successful new launch and failure! Would you rather be the one responsible for this years growth in the bottom line vs a decline? Take the time to make the right choices!
