CMA Conference – Day 2 Simon Assaad, Co-CEO

Clive Lobo

Branded Entertainment in the Digital World. Simon Assaad is Co-CEO of – a growing video sharing and video production site.

Two of the core rules they have regarding video are that just because it was expensive does not make it funny, and that a video should only as long as it’s funny. Humor and entertainment are the two key ingredients to producing great video that people will share with their friends.

Major brands today engage Heavy to have their user base produce video for them which they then review and distribute on the website. Virgin Mobile did this with their “Behind the Music That Sucks“, Burger King with their “You’ve Been Served by The King” video.

The bottom line is that you need to produce entertaining video that connects with your user base.

Clive Lobo

Spark’s resident boss man, Clive possesses the very nature of an entrepreneurial spirit.

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