You may not have heard of these yet because they are relatively new. Advertising widgets are small javascript or Flash snippets that serve ads on a publishers website. There are a number of companies providing the service, and we’ll be watching them closely as we evaluate the services to determine if it’s worthwhile bringing to your attention. If our research results are positive we’ll certainly be recommending it to those customers who we believe can benefit most!
Here are the current providers:
To read a little more about this new advertising trend read this TechCrunch Article.
If you are interested in finding out more about this topic, please give us call and one of our IMC’s will be happy to shed some light on the subject for you.