5 Easy Ways To Boost Your Facebook Audience

Clive Lobo

Have you ever wanted to grow your Facebook audience? Facebook is the largest social network in the world, but sometimes it can still seem difficult to grow your Facebook community.


In order to grow your Facebook audience, you first need to let other people know that you exist! Specifically, if you want to increase the number of likes you receive, you need to get your Facebook page in front of as many people as possible.

Here are five easy ways to boost your Facebook community by getting more exposure and likes.


1. Add a Facebook Like Box to your website.

Facebook Likes

One of the easiest ways to build your audience on Facebook is to tap into the audience you already have on your website. Adding a Facebook Like Box to your website will help your existing audience discover you on Facebook — without having to leave your site.


2. Use images in your status updates.

There are several benefits to using images in status updates. Images are more likely to show up in the newsfeed because Facebook favours them, images take up more space in the newsfeed and are therefore more likely to get noticed, and images are more likely to generate engagement. All of these benefits lead to more stories being created around your page. More stories means that more people will see your page and have the opportunity to like it!

3. Use a call to action in your cover image.


Facebook has finally decided to allow calls-to-action in cover images. This means that you can now use your cover photo to invite people to like your page, let them know what the benefit of your liking your page is, or just tell them a little bit about your company. When users know what you’re about, and what they will get out of it, they’re more likely to click “like”.

4. Run a Facebook contest.

People love contests — even small ones. Running a contest on Facebook is a great idea because it gets people excited to share your page with their friends. Tell your audience that they can get one ballot for liking your page, and another for sharing the contest on their profile. Choose a prize that will be interesting to your target audience but no one else. This will ensure you’re only getting the likes you want!

5. Run a Like Ad campaign.

Facebook Like campaign

It’s important to note that Facebook ads are by far the most effective way to boost your Facebook audience. Facebook ad campaigns that are based around page likes are affordable and easy to set up. For best results, target friends of your existing fans. When we see pages our friends like, the social proof means we’re more likely to do the same thing.
Finally, if you’re struggling to grow your Facebook audience and you’d like some help, click here to get in touch with us.

Clive Lobo

Spark’s resident boss man, Clive possesses the very nature of an entrepreneurial spirit.

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