During some recent research into the boomer market we came across a list of really interesting social media sites specifically for the boomer age group.
Believe it or not the boomer age group is moving on line fast! More importantly, as a demographic they have a significant amount of disposable income. So if you’re looking to target this demographic we highly recommend you look into the following social networking sites:
- eons
- BOOMj
- reZOOM
- Boomer Towne
- Boomer Girl
- eldr
- Redwood Age
- BoomSpeak!
- eGenerations
- Boomer Time
- Growing Bolder
- Boomer Living
- TeeBeeDee
- Life Two
- My Boomer Place
- My Primetime
- Second Prime Time
- Maple and Leek (UK)
- GrownUps (NZ)
Here is a stat which may catch your attention. Adults 50 and older own 65% of the aggregate net worth of all US households. If you’re not thinking about marketing to this demographic, perhaps you should consider it!
Special thanks to the thesavvyboomer for adding these to the list:
For some additional industry insight, checkout the savvy boomer at: http://www.thesavvyboomer.com/the_savvy_boomer/social_networking/index.html
